What is an SSL Certificate?
SSL stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server. It is utilized by millions1 of online businesses and individuals to decrease the risk of sensitive information (e.g., credit card numbers, usernames, passwords, emails, etc.) from being stolen or tampered with by hackers and identity thieves. In essence, SSL allows for a private “conversation” just between the two intended parties.
What are the benefits from an SSL Certificate?
Besides the obvious reason why you should use an SSL certificate to protect your visitors data, it has other benefits. Although the opinions differ, it is said that having an SSL certificate boosts your SEO. In 2014 Google announced that it will begin to give a ranking boost to SSL-secured websites.
SSL also protects against phishing. Phishing emails usually contain a link to the criminals website, by impersonating your website. When your using SSL it’s practically impossible for them to impersonate your site perfectly.
SSL certificates give your webshop trust indicators, such as HTTPS and a green address bar.
How will visitors know my site has an SSL certificate?
There are four visual clues:
- Padlock to the left of a URL
- https URL prefix instead of http
- A trust seal
- A green address bar (when an SSL certificate is issued)