Since we are nearing the end of the year, now is a good time to start planning for 2019.
One thing to add to your business plan is how are you giving back to your community?
- 87% of consumers have a more positive image of a local business when it supports a cause they care about*
- 90% of consumers want companies to tell them how they’re supporting charitable causes*
- 10% to 35% increase in small business growth because of their charitable giving*
* 2017 Cone Communications CSR Study – Download Now
Step 1 – Find organizations that align with your business and your brand.
It is best to look for local charities if the bulk of your customers are local or you are a brick and mortar store. Think of non profits that have something in common with your business or philosophy. For example, if you have a restaurant then find a local food shelter, food pantry, or non profit that provides support for people in your community. A popular fundraiser is to donate part or all proceeds generated on a specific day to your organization. You can use email marketing and social media to promote your event.
Step 2 – Set goals for your business and plan out your philanthropy for the year.
Set goals for your small business to ensure you are on track to complete your philanthropic plan for the year. By deciding how much money you want to raise and give, how much you can contribute, and how many organizations you can support, your business will have a clear plan to meet your goals.
Step 3 – Promote your philanthropy on your website, through email marketing, and other media.
Spread the word to your customers, vendors, and partners how you are giving make to the community to make it a special place. Not only are you doing good locally, but remember people are more likely to have a positive image of your business and put you at frame of mind.
In addition to these steps, be sure to contact your local accountant or financial advisor to discover if there are tax benefits your good work will have on next year’s tax return.
For a consultation on philanthropy for your small business, please fill out this form below. We are offering this service free of charge, and you are under no obligation or contact.